Lamborghini Reventon Roadster Film Advert

This is a slightly bizarre new promo film to celebrate the new Lamborghini Reventon Roadster, that is super rare with only (around) 20 being made. Now i get what they were trying to do with this, showing how exclusive the car is and hinting that you would be a great man (in the same league as nobel prize winners and people who managed to scale Everest apparently!) The trouble is it just makes it sound all very snobbish and the advert is basically screaming LOOK AT ME IM STUPID RICH!

I know a Lambo is never going to be understated but I think the 1.1 million Euro price tag says enough, Supercars have enough of a problem with image already and this video doesn’t exactly help matters.